How much is IIPM paying The Hindu?

By Abhijit Menon-Sen <ams@toroid.org>

2011-08-17

Today's The Hindu—not for the first time—had an extra front page devoted to an advertisement from IIPM, complete with gushing top-half copy masquerading as news reporting. Over the past year or so, Arindam Chaudhuri's snake-oil salesman grin has been a frequent visitor to the back page of The Hindu, and many an innocent exclamation mark has been sacrificed to extol the virtues of IIPM. I can't even begin to imagine the amount of money that must change hands for this kind of coverage.

I'm not sure if it's more depressing that IIPM has accumulated such vast quantities of money by selling snake-oil, or that The Hindu is happy to soak it up and print acres of whatever drivel is sent its way.

(For those who are wondering, IIPM is the Indian Institute of Planning and Management, an unaccredited business school that is in the habit of suing anyone who points out that their advertisements are full of lies.)